2D Work
Portfolio
I was initially asked to create a logo and brand identity for Fruit Loop, a cryptocurrency brand looking to kickstart their campaign.
I worked with the director of the campaign who set me a brief of a cartoon-style logo, using a banana with a halo.
I provided my client with what they asked for, as well as exploring other ideas of my own which I thought might work better. My client ended up choosing to move forward with my own idea of a banana being curved into a full circle.
I created these animated branding assets for my client CryptoElite for use on their website and across social media.
I was asked to keep branding consistent, and easily editable. I used a non-destructive workflow to allow these animations to be reused in other projects for this client as needed.
After
Before
My client, Hummdog, asked me to animate her current logo to be used as her Dicord server’s Server Icon.
To do this, I firstly had to recreate the currently static bokeh background myself in Blender. I used multiple duplicate particle systems combined with emission objects and shallow depth of field to achieve the looping effect.
Once I had the looping bokeh, I was able to take the original centerpiece, add some subtle effects in After Effects, and provide my client with the updated logo in whatever format they needed.
Static
Animated
I also did all of the animation and branding for DenimEdit. I designed the logo using Illustrator, and then spent time animating it in After Effects. The animation has various use cases, from social media to portfolio displays such as this.
I made use of bezier interpolation to keep the animation feeling as smooth as possible, and tried my best to keep it straight to the point, while also making sure it was eyecatching.